All-In-One Brand Support
A fractional graphic design service provides you with a brand thought partner throughout the year, offering you exclusive creative support on all aspects of your brand.
You’ll get 12-months of fractional creative support which will allow you to elevate your brand strategy and visuals, inclusive of implementation. You’ll get a refreshed visual identity, website, content planning support and strategic marketing materials.
Brand Management Made Simple
→ Are you tired of spending so much time creating content in your business?
→ Does keeping your brand content consistent and impactful impactful stress you out?
→ Do you need a rebrand, but can’t figure out the best time with all you’ve got on your plate?
Managing a brand is no joke! Often business owners and marketing teams are left without the support they need to truly take their brand to that next level of impact. Hiring a graphic designer, website designer, or content manager can be steep investments, which requires diligent oversight to ensure the right materials are created. What if you could have all the beautiful designs you get with a designer, the proactive planning of a brand manager, plus the business savvy of a brand strategist all wrapped in one?
The Inside Out Fractional Creative Service offers strategic ongoing branding support that will allow you to create a consistent and impactful brand without lifting a finger. Together we will collaborate and strategize on your brand helping you to achieve your most important business goals for a fraction of the cost of hiring a designer.
Strategic Marketing Materials Created for Year Round Support
Together We Could:
→ Launch Your Online Course
→ Promote Your Latest Product or Service
→ Create Materials For Your Next Event
→ Implement a Strategic Marketing Campaign
… & More!
There are so many the possibilities!
Phased Approach to Your Most Critical Branding Updates
Rather then hire a designer for a one-time rebrand or a full website redesign, we implement a phased approach to updating your brand visuals allowing for more flexibility given the changes needs of your business thought the year. This will ensure thoughtful implementation and flexibility in making updates.
Benefits of The Fractional Creative Team
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Content Created Proactively
Wouldn’t it be amazing to have your next 3 months planned out, knowing someone is doing the heavy lifting for you? During our quarterly planning sessions we’ll create a plan to achieve all your marketing initiatives. You’ll feel confident knowing materials are being created ahead of time for every product launch, promotion, or event.
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Consistent & Beautiful Designs
You can stop DIY-ing your brand or paying for low quality fiver designs. You will get the confidence of having a professional graphic designer in your corner, ensuring your designs are consistent to your brand and captivating to your audience.
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Less Stress & More Time Freedom
When you hire us as your fractional creative team you will have more time to focus on your zone of genius. You will reduce the overwhelm of trying to create materials in your business, allowing you to focus on creating results for your customers.
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Flexible & Phased Approach
You’re a busy professional, so finding the most strategic time to rebrand or update your website can feel overwhelming. Working together we will implement a phased approach to rebranding that considers all the moving parts in your business.
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Your Business Goals Achieved
Different from a traditional graphic design retainer, the fractional creative team develops strategic content tied to your biggest goals in your business. You will get Voxer access allowing collaboration with an attentive brand thought partner.
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Aligned Messaging & Visuals
Through the initial strategy session we will get clear on your values and purpose, ensuring your messaging and visuals are authentic and aligned to your brand. This will allow your customers to resonate with your brand and connect to your purpose.
Support You’ll Receive
With the Fractional Creative Service, all aspects of your brand will be addressed and optimized.
We approach updating your brand differently. Rather then a one-and-done service, we meet you where you are at now, implementing a phased approach that addresses the most pressing aspects of your brand first - because you needed materials created like… yesterday!
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Initial 2 Hour Brand Strategy Session: Includes: Story Brand Framework / Defining Target Audience (The Hero) / Defining You as the Brand (The Guide) / Value Proposition / Brand Messaging Pillars / Call to Action / Brand Personality & Archetype / Brand Values Word Association / Logo Attributes Assessment / Color Psychology / Brand Perception
Brand Strategy Roadmap: A comprehensive document that details the Brand Strategy we unearthed during the strategy session. This serves as an internal guide for all branding decisions.
Quarterly Brand Strategy Planning session (1.5 hour call) The quarterly brand strategy session is an opportunity to leverage me as your brand thought partner to determine strategic goals for the brand and how you’ll go about achieving those goals. We’ll map out your plan in light of your budget and determine what we need to achieve those goals.
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After doing a deep dive into the strategy we’ll develop the brand identity, aligning the brand visuals with your brand purpose and core values, so that you create and instant and meaningful connection with your customers. This is where we craft your logo, graphic elements, establish the color palette and the typographic style.
Logo System (Primary / Secondary /Sub-Mark)
Typeface Recommendations
Color Palette
Pattern / Textures / Icons or Other Graphic Elements
Comprehensive Style Guideline PDF
JPEG + PNG + EPS Files Provided In Necessary Color Variations
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Save yourself the headache of trying to DIY your website. Your website is your front door to your potential customers. I’ll create a website design that perfectly encompasses your brand. After determining your website goals and objectives, we will conduct research, establish the content strategy and align the look and feel to the visual direction created in the brand identity phase.
Website Design
Web Strategy Session & Site Goals
Content Writing Outline
Domain Set Up
Blog Setup
Connection to Email Provider
Custom Site Icons as needed
“How To” Videos for site maintenance
Optimized for Mobile View
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During the quarterly planning session we will determine the appropriate marketing materials you will need to achieve you big goals and key marketing initiatives. Here are some ideas of what we could create together:
Landing Page design
PDF design
Presentation Design (15 slides)
Social Media Pack
Lead Magnet Design
Icon Pack (5 Icons)
Business Cards
Flyers, Postcards, Brochures
Packaging Design
Merchandise
Service/product Menus
Newsletter/Email Design
Launch Content
Blog Images
Pinterest Design Support
…& More!!!
What People Are Saying
“My first meeting with Katilin as my fractional designer was so refreshing. She took my over arching quarterly strategy and helped me identify all the creative components I needed designed. Having someone to proactively create content for me in advance makes me feel so relieved to be ahead of schedule as a solopreneur. She made me feel at ease and asked all the right questions. Totally worth it!”
— Kristine Schwartz, Reinvent Your Hustle
“As a small team with limited resources, we were struggling to find ways in which we could complete the branding changes, campaigns, and projects that we had on our to-do list. Inside Out Brands stepped in and has become an extension of our marketing team, allowing us to increase our efficiencies and tackle the items we have been dreaming of completing for months. As we are settling into our relationship with Inside Out Brands, my team has also become more creative. We use Inside Out Brands as a sounding board to get an outside perspective and idea variations when putting together campaigns, and our team is no longer constrained by the limitations design once had on us. We are developing more innovative ideas and ways to communicate with our audience because we know we have scheduled design bandwidth and are eager to fill it. Overall, it has been one of the most impactful decisions I have made for my department, and working with them is an absolute joy."
— Britt Harris, US BioTek
Ready for Consistent Branding That Sells?
Not ready to commit to a full year of branding support? Try the 60 minute Brand Audit.
The 60 minute brand audit is your chance to evaluate your branding efforts finding unique opportunities and areas of improvement for your brand, this will guide you to the right next steps for your business. The Brand Audit will help you:
Re-evaluate your brand visuals - We will assess the message you are communicating with your visuals and see if it aligns with your brand story.
Re-evaluate your brand story - Ensure your customers are the hero of the story you are telling. Customers buy from brands that make it about them.
Identify your brand strengths and weaknesses - helping you to capitalize on your strengths and adjust for your weaknesses.
Create your brand plan - We will outline your next steps for accelerated growth.